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Whole Foods Market, the nation’s leading supermarket chain focused on organic and natural foods, has announced that it will begin labeling all products containing genetically modified ingredients throughout its U.S. and Canadian locations by 2018.
This moves makes Whole Foods the first national grocery chain to set such a deadline and commit to total transparency on the prevalence of genetically modified ingredients.
“We are putting a stake in the ground on GMO labeling to support the consumer’s right to know,” said Walter Robb, co-CEO of Whole Foods Market, in a press release. “The prevalence of GMOs in the U.S. paired with nonexistent mandatory labeling makes it very difficult for retailers to source non-GMO options and for consumers to choose non-GMO products. Accordingly, we are stepping up our support of certified organic agriculture, where GMOs are not allowed, and we are working together with our supplier partners to grow our non-GMO supply chain to ensure we can continue to provide these choices in the future.”
Whole Foods came under scrutiny last year for its slow commitment to support California’s Proposition 37, which would have made it the first state to require labeling of genetically modified foods had it not lost by a narrow margin last November. The retailer came under attack in 2011 when an investigation found genetically modified ingredients in its private-label cereal brands. And it was also targeted last year by the faceless organization, Organic Spies, in undercover video encounters that showed an overwhelming number of Whole Foods employees (in California) who were misinformed about genetically modified ingredients, particularly when it came to whether or not Whole Foods Market actually carried foods containing GMOs.
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Organic Authority website.
March 8th, 2013 - Jill Ettinger - Organic Authority
Image from Whole Food Market
